Katie Feltz, MSLGROUP
Lauren Gardner, Warrior Dash
Delta Faucet Plans to Muddy the Water with Warrior Dash Partnership
Delta Faucet HappiMess™ campaign extends to the world’s largest obstacle race series with innovative shower station to make getting clean just as much fun as getting dirty
INDIANAPOLIS (April 29) – On a mission to help consumers embrace life’s messes with confidence, Delta Faucet has announced a partnership with Warrior Dash to bring an innovative outdoor showering station to their events, so participants can transform back to clean after participating in their race events across the U.S. this summer.
“Whether you are exploring, playing or creating, mess is evidence of a life well-lived and no one knows this better than a Warrior Dash participant,” said Catherine Roper, Delta brand marketing director. “When they step onto the course, they know dirt, mud and comradery are all part of reaching their goals and we’re excited to help them compete with confidence knowing Delta® products will be there to make getting clean just as much fun as getting dirty.”
Warrior Dash participants conquer 12 world-class obstacles that require bounding over fire and trudging through mud over the 5K course distance. Through the partnership, participants will be able to experience a custom outdoor shower station featuring more than 40 Delta H2Okinetic® showerheads, which deliver water in a unique wave pattern to give users the feeling of a warmer, more drenching shower. Dates and locations for the five Warrior Dash events this summer:
- Maryland – May 16
- Illinois – June 13 & 14
- Indiana – June 27 & 28
- New Jersey – August 8
- Colorado – August 15
“As we enter our seventh season of Warrior Dash, we’re committed to providing a memorable experience for our Warriors—both on and off the course. Our partnership with Delta Faucet will continue to elevate Warrior Dash as a leader in the obstacle course racing industry by improving Warriors’ post-race experience,” said Ryan Mortimer, sponsorship director at Warrior Dash production company, Red Frog Events. “A celebratory beer tastes that much more refreshing after a clean shower.”
All H2Okinetic showerheads at the events will flow at 2.0 gallons per minute or less and create the feeling of more water while using up to 40 percent less water than a standard showerhead.
“We’re so excited to partner with Warrior Dash to deliver a showering experience that will help participants embrace HappiMess to its fullest,” said Roper. “It’s the perfect way to showcase all that Delta products can do by delivering a great water-efficient shower without sacrificing the overall refreshing experience of getting clean, no matter how messy or muddy they may be.”
In addition to demonstrating the performance of its WaterSense labeled H2Okinetic® showerheads, Delta Faucet, a proud partner of the U.S. Environmental Protection Agency’s WaterSense® Program, will also support the WaterSense program’s goal of protecting the nation’s water supply. During the events, attendees will be encouraged to take the WaterSense “We’re for Water” pledge, which asks Americans to adopt water-saving behaviors in and around their home. Those who take the pledge will receive a quarterly newsletter highlighting water-efficiency tips to help them save water and ultimately help cut utility costs in their home.
For more information visit: deltafaucet.com.
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About Delta® Products
There is transformative power at the heart of every Delta® product. From Touch2O® Technology that turns faucets on and off with just a touch to H2Okinetic® shower technology that provides the feeling of more water without using more water, Delta® products incorporate smart thinking that anticipates people’s needs. Paired with beautiful and inspirational design, the Delta® brand is more than just a faucet. A WaterSense® partner of the U.S. Environmental Protection Agency, Delta Faucet Company is a global organization offering kitchen and bath faucets, showerheads, tub and shower systems, toilets, bath sinks and related accessories, selling products in more than 53 countries. For more information, visit www.deltafaucet.com.
About Warrior Dash
Warrior Dash is the obstacle course race that anyone can start and everyone can finish. With more than 50 international locations and over two million participants since 2009, Warrior Dash has reinvented the concept of a 5K run and created a revolution: Warrior Nation. Elite athletes and novice runners alike will conquer 12 world-class obstacles like Goliath and Great Warrior Wall, wade across wooded lakes, and venture through mud-caked backroads to cross the finish line. Participants are rewarded with a finisher medal (that doubles as a bottle opener and magnet), a sweet t-shirt, fuzzy Warrior helmet and ice cold beer. At the post-race party, Warriors relive the course with friends, dance to live music, and celebrate the decision to leave their normal weekend in the mud. For more information on registration or media credentials, visit www.WarriorDash.com.
WaterSense, a partnership program sponsored by EPA, seeks to protect the future of our nation’s water supply by offering people a simple way to use less water with water-efficient products, new homes, and services. Since the program’s inception in 2006, WaterSense has helped consumers save 757 billion gallons of water and $14.2 billion in water and energy bills.