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ROCKIN’ REFUEL® SIGNS ON AS OFFICIAL PROTEIN BEVERAGE OF WARRIOR DASH IN 2015

ROCKIN’ REFUEL® SIGNS ON AS OFFICIAL PROTEIN BEVERAGE OF WARRIOR DASH IN 2015

The Protein Milk Beverage to Fuel Athletes of the World’s Largest Obstacle Race Series

PHOENIX, AZ (Jan. 28) – Rockin’ Refuel® from Shamrock Farms announced today it will be the Official Protein Beverage of Warrior Dash, the World’s largest obstacle race series. Hundreds of thousands of competitors in over 30 locations across the globe will take on the 5K course, including obstacles such as the Great Warrior Wall, Alcatraz, Muddy Mayhem and the largest obstacle in obstacle racing history, Goliath. Spectators are invited to enjoy the festival area and cheer on Warriors as they conquer the Battleground. Rockin’ Refuel will power participants with its popular line of real milk, protein-packed drinks that provide a healthier way for athletes to reach optimal performance.

“We’re thrilled to kick off our partnership with Warrior Dash and provide the protein that competitors will enjoy after the race,” said Blake Atkinson, Director of Brand Management for Rockin’ Refuel. “Only Rockin’ Refuel delivers a great tasting protein beverage that’s better for you because it’s made with real milk. It’s the more natural way to build and rebuild muscle.”

Named the ‘gold standard’ in taste by industry experts, Rockin’ Refuel’s line-up of protein beverages provides a flavor and protein combination to satisfy all tastes and workout needs. Rockin’ Refuel for building muscle packs up to 30 grams of protein with low carbs and as little as 150 calories. Rockin’ Refuel for muscle recovery has 20 grams of protein and a 2:1 carb to protein ratio – proven to be ideal for refueling muscles after exercise. The complete Rockin’ Refuel line, including the newly launched Salted Caramel Muscle Builder, will be sampled at select Warrior Dash locations.

“Rockin’ Refuel’s product was a natural fit for Warrior Dash,” said Ryan Mortimer, Warrior Dash Sponsorship Director at production company Red Frog Events. “Their mission of helping active people achieve their fitness goals aligns with Warrior Dash as a gateway into fitness and a healthier lifestyle. In addition, Rockin’ Refuel has come on board with our commitment to St. Jude Children’s Research Hospital by providing donations to our overall fundraising commitment of $25 million.”

The Warrior Dash race series is the latest addition to Rockin’ Refuel’s roster of professional athletes, personalities, collegiate and professional sports teams and institutions that choose the protein drink to help their athletes maximize muscle recovery and building.

The 2015 race series kicks off in the Orlando, Florida-area on January 31. Visit http://rockinrefuel.com/events/ to find a race in your area. For more information and Rockin’ Refuel’s full product portfolio which can be found in a dairy case near you, visit RockinRefuel.com, www.facebook.com/RockinRefuel, @RockinRefuel. To learn more about Warrior Dash, go to WarriorDash.com or email media@warriordash.com.

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About Shamrock Farms: Shamrock Farms, one of the largest family-owned dairies in the country, manufactures the brand’s Rockin’ Refuel® protein-fortified flavored milk and Shamrock Farms Milk, which can be found in over 24,000 SUBWAY® Restaurants nationwide. The Rockin’ Refuel product portfolio includes Muscle Recovery and Lean Recovery, designed to maximize rebuilding muscles after working out, and Muscle Builder and Lean Builder, designed for athletes looking for more protein with fewer carbohydrates. Headquartered in Phoenix, Shamrock Farms has its own farm hosting a herd of more than 10,000 cows, and was founded in 1922 in Tucson, Arizona. For more information, visit www.rockinrefuel.com or go to Facebook/Rockin Refuel or @RockinRefuel.

About Warrior Dash: Warrior Dash is the world’s largest obstacle race series and is held on more than 30 challenging and rugged terrains across the world. Participants will bound over fire, trudge through mud and scale over 12 obstacles during this extreme 5K. After pushing their limits on the Battleground, Warriors celebrate with live music, Warrior grub and beer steins.

About Red Frog Events: Red Frog Events is an event production company that pioneered the experiential entertainment industry and has been recognized for its award-winning company culture. Since 2007, the company has developed innovative brands including the Warrior Dash obstacle race series, Firefly Music Festival, American Beer Classic, and EventSprout.com. Red Frog has been named one of Forbes’ “Most Promising Companies in America”, has appeared consecutively on Inc. Magazine’s “Fastest Growing Companies” list, and was awarded Business of the Year by the US Chamber of Commerce, among other honors. In recognition of its philanthropic efforts, the company was selected as St. Jude Children’s Research Hospital “Corporate Partner of the Year” and to date has raised over $10 million of a $25 million dollar fundraising commitment.

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