White Claw Signs On As The Official Hard Seltzer Of Warrior Dash

Chicago, Ill. – Feb. 1, 2018 – Warrior Dash, the 5K obstacle course race that more than 3 million people have completed since 2009, and White Claw® have entered into an agreement making White Claw the Official Hard Seltzer of Warrior Dash.

White Claw is the #1 hard seltzer in the United States and is made with no artificial ingredients. It’s a gluten free, spiked sparkling water with a hint of fruit, 5% alcohol and only 100 calories. Warrior Dash participants (21 years and older) nationwide will be treated to samples of White Claw at each Warrior Dash event and will tackle a White Claw branded obstacle along the Warrior Dash course. Additionally, White Claw will be adding to the Warrior Dash festival experience through contests and activities.

“As the #1 hard seltzer*, White Claw is always looking for ways to help consumers live their best lives. We’re thrilled to partner with Warrior Dash and provide their hundreds of thousands of athletes with an all-natural, 100 calorie White Claw after they complete the fun and challenging 5K obstacle course,” said Ryan Heuser, Director of Field Marketing with White Claw.

“We’re excited to have White Claw on board to provide our participants with a great tasting beverage option,” said Scott Howard, Vice President of Sales and Marketing for Red Frog Events. “They are a perfect addition to the Warrior Dash festival and we look forward to working closely with them to enhance the on-site experience at our nationwide events.”

Warrior Dash will kick off its 10th season in February 2018. To learn more, visit WarriorDash.com.


About Warrior Dash:

Warrior Dash is the 5K obstacle course race that anyone can start and everyone can finish. Since 2009, over 3 million participants have celebrated their decision to leave their normal weekend in the mud – and the running industry hasn’t been the same since. Warrior Dash and its parent company, Red Frog Events, with the help of participants and a variety of initiatives, have donated over $14 million to St. Jude Children’s Research Hospital. Visit WarriorDash.com to learn more or find a location near you.

About White Claw:

White Claw is the Purest Hard Seltzer in the World™ because of its proprietary BrewPure™ alcohol base. White Claw Hard Seltzer makes it possible for health-conscious drinkers to enjoy a convenient and refreshing alcoholic beverage they can feel good about. At only 100 calories, White Claw Hard Seltzer is all-natural, low carb and gluten-free. Each refreshing flavor of White Claw is naturally sweetened with a touch of pure cane sugar and free of artificial ingredients, high fructose corn syrup, or crystalline fructose. The 5% ABV White Claw Hard Seltzer is available in four refreshing flavors: Natural Lime, Black Cherry, Ruby Grapefruit and Raspberry. To find White Claw Hard Seltzer near you, please visit www.whiteclaw.com.

About Red Frog Events:

Red Frog Events is an event production company and a pioneer of the experiential entertainment industry, recognized for its award-winning company culture. Since 2007, the company has developed innovative brands including the Warrior Dash obstacle race series, Firefly Music Festival, Chicago Beer Classic, and Grunt Style Air Show Majors. Red Frog also provides event services ranging from food and beverage to its ticketing platform, EventSprout. Red Frog has been named one of Forbes’ “Most Promising Companies in America”, has appeared consecutively on Inc. Magazine’s “Fastest Growing Companies” list, and was recognized on Chicago Tribune’s “Top Workplaces” from 2011-2014, among other honors. In recognition of its philanthropic efforts, the company was selected as St. Jude Children’s Research Hospital’s “Corporate Partner of the Year”. To date, Red Frog has raised over $14 million of a $25 million dollar fundraising commitment to St. Jude and in 2016, announced a one percent profit donation to the organization. Visit RedFrogEvents.com for more information.

* IRI Total US Fd/Dg/Sams/Walmart/Conv/Liq (custom) ending 12-31-17